John has an extensive career in entrepreneurship and business development,
which he has successfully applied in commercial and consumer markets through both direct and traditional marketing, in
industries ranging from hi-tech to artisans. Regardless of the project, John brings his characteristic roll-up-the-sleeves
and disciplined approach.
Since 1995, John has been directly aligned with the interactive and
motion media arts.
He has been associated with IFR since 2001.
In 1983, John founded a company, which became known as Sottile's
Winning Action Team, dba S*W*A*T (sm) Tactical Marketing Agency... a creative, yet structured, hands-on agency,
which assists enterprises, professionals, entrepreneurs, and artists with their business, practice, trade, or craft development.
S*W*A*T's clients have ranged from Fortune Listed to individuals working out of cell phone offices.
John is a media pioneer in the application of telecomm approaches for
marketing big-ticket products and services. He has a special appreciation, an empirical insight, and proven
expertise in deploying the compounding effects of all tele -- or "remote" as derived from Greek -- media communications
to achieve business goals. Today, Sottile embraces the Internet's enormous potential as a logical extension of the
"tele" process which he first forged using computer timesharing, Telex, and TWX to in the early '70s.
As the head of development, he grew a young software company, via tele-approaches,
to an IPO within 4 years. Typical sale was $45,000... Big $$$ in
the early '80s.
Sottile is author of "The Art Of Marketing the Hard Soft Sell!,"(tm), a marketing seminar for professionals/business owners, and "Let's Make A Deal"(tm),
a unique negotiating seminar which interweaves personal power and leverage into the process of deal making. He is also
the developer "The Vector Marketing Grid"(tm) & "Integrated Tele-Conceptual Approaches"(tm), both efficiency-based sales/marketing
systems. Additionally, John has authored many articles on sales and marketing, and created numerous client
websites, brochures, and campaigns. Currently, he publishes original research/opinions on-line.
He is a
skilled negotiator of hundreds of contracts with Fortune 1,000 companies; and he has international experience in
both direct and third party distribution channels.
John is a graduate of Dartmouth College,
BA, Economics, with graduate work at several universities and independent study. He is "hardened" from a
wealth of experiential learning through his companies, and the clients for whom he has "stood in the trenches."
John is a Past President of the
former Yankee Thoroughbred Breeders Organization, a nonprofit, trade organization promoting Thoroughbred Horse breeding and
racing in the New England... and of the Mass Media Alliance, formerly a non-profit trade organization
promoting film, video, and other media industries.